Search engine optimization (SEO) is a great way to boost your business website’s ranking on search engine results pages (SERPs). This strategy, while effective, brings on a gradual improvement; so, you can’t expect to immediately rank high on SERPs. If you want an instant increase of visibility while your SEO strategy lays its foundations, invest in pay-per-click (PPC) services.
Shadcat’s PPC management team utilizes highly-targeted ads to increase your brand’s online visibility. Our team may suggest pay-per-click advertising as a complement to your existing SEO campaign. This type of advertising generates substantial leads and increases website traffic while your SEO strategy steadily boosts your organic ranking on search engines.
PPC Advertising Complements SEO Campaigns
Clients may come to us looking for ways to generate leads while their business website’s SERP ranking is not yet as high as they would like it to be. In this case, we suggest creating a PPC advertising strategy as a solution and a complement to your SEO campaign.
This marketing strategy is basically a paid-search advertising campaign that lets you promote through Google AdWords, Bing Ads, and major social media platforms. As suggested by its name, pay-per-click services, you pay only for each click on your advertisement that leads to your business website or transaction page.
PPC Effectively Boosts Website Traffic and Online Sales
PPC marketing gives your advertisements the opportunity to appear on top of Google, thus providing an instant link to your business website. You don’t have to pay for the campaign all at once either; you only pay for every click that directs to your site. As such, this type of online marketing effectively boosts site traffic and influences your online sales.
As simple and straightforward as the marketing tool sounds, however, you still need to hire a professional to manage your PPC campaign. Our team has the knowledge and experience to help you make informed decisions about your next marketing step.
Schedule a free consultation on PPC advertising with us, today.